Principles of Marketing

For the effective promotion of any product or service, there are a number of promotion tools … Types of Promotion Tools Used in MarketingRead more

Marketing communications consist of integrated activities in which the targeted audience is identified and a well-coordinated … Marketing Communication Process | Elements | Steps | StrategiesRead more

The storing, handling, and moving of products and services so that customers can get them at … Types of Major Logistic Functions You Need to KnowRead more

Marketing is simply to create, communicate & deliver value to the targeted customer at a profit. … Introduction to Marketing | Definition | Process | 7 P’s of MarketingRead more

Setting the price for a product or service is not an easy task. The price of … Different Types of Pricing Approaches You Need to KnowRead more

There are some basic concepts that should be discussed before going into detail about the business … 8 – Different Stages of Business Buying Process You Should KnowRead more

Before going into the detail of consumer behavior, let’s discuss some basic concepts of this area. … Consumer Behavior | Meaning | Models | Factors Affecting Buying DecisionsRead more

Wholesaling is defined as a set of activities that are carried out to sell a product … What is Wholesaling | Importance | Types of WholesalersRead more

A number of independent businesses are linked with each other to form a distribution channel. Previously, … Vertical Marketing System: Types, Structure & Channel CoordinationRead more

The process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing marketing … Marketing Process Explained: Steps, Marketing Mix, Segmentation & ManagementRead more