Principles of Marketing

The process of buying product and service from the market is known as consumer buying behavior … Different Stages of Buyer Decision Making ProcessRead more

When the business organization determines which segment of market it will serve. The next step is … Market Positioning & Market Positioning StrategyRead more

Do you want to know about the major types of buying situation and what are the … Business Buyer Behavior | Factors & TypesRead more

Are you up for looking what is marketing and what is the strategic role and influence … What is Marketing | Strategic Role & Influence of MarketingRead more

Direct marketing includes direct communications with cautiously targeted single consumers to get a quick response. This … Direct Marketing and Its BenefitsRead more

Personal selling is defined as the straight & short demonstration of a product by a representative … Personal Selling and Its Nature | Advantages & DisadvantagesRead more

In order to encourage the sale or purchase of a product or service, short term incentives … Sales Promotion and Its ObjectivesRead more

How much to spend on promotion is one of the hardest decisions facing a business organization? … Setting the Total Promotion Budget and Mix AdvertisingRead more

Advertising decisions are those decisions which are related to the promotion of goods and services through … Major Advertising DecisionsRead more

All activities involved are known as retailing in which goods or services are sold directly to … What is Retailer | Different Types of RetailersRead more