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Direct marketing includes direct communications with cautiously targeted single consumers to get a quick response. This … Direct Marketing and Its BenefitsRead more

Personal selling is defined as the straight & short demonstration of a product by a representative … Personal Selling and Its Nature | Advantages & DisadvantagesRead more

In order to encourage the sale or purchase of a product or service, short term incentives … Sales Promotion and Its ObjectivesRead more

How much to spend on promotion is one of the hardest decisions facing a business organization? … Setting the Total Promotion Budget and Mix AdvertisingRead more

Advertising decisions are those decisions which are related to the promotion of goods and services through … Major Advertising DecisionsRead more

All activities involved are known as retailing in which goods or services are sold directly to … What is Retailer | Different Types of RetailersRead more

For attracting and holding customers, retailers are seeking for new marketing strategies. In the past, retailers … Major Retailer Marketing DecisionsRead more

Provided a group of logistics goals, the business organization is prepare to design a logistic system … What are the Four Major Functions of LogisticsRead more

There are many design decisions that producers deal with. What is ideal and what is practical, … Channel Design Decisions Steps in MarketingRead more

One of the most important decisions made by marketing manager is the dealing with marketing distribution … Distribution Channel and Its Functions | Importance for BusinessRead more